We have plans to launch the bot detection system based on mouse movements, which will improve the accuracy of click-fraud detection. The algorithm is being tested, and the results are encouraging.
We will finally upgrade the user account, which was in our plans for a long time. We are going to make it user-friendly and graphic, implementing all our client’s wishes.
We will be adding new click-fraud detecting algorithms. We already know how to identify virtual machines, incognito modes, etc. The more algorithms we have, the more accurately we detect.
Entering foreign markets. We are actively translating our website into Spanish, Portuguese, and other languages. The more traffic analyzed, the more accurately will function our neural network.
How click fraud works?
There are many ways to implement click fraud:
Some businesses approach companies on the “dark web” to click on ads on their website. The clicks aren’t from potential customers, but they’re often from real people.
Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research, you may be able to identify the IP address of competing.
Believe it or not, consumers who highly value particular brands click on competitors’ ads—knowing it will cost them money. Unfortunately, there isn’t much you can do about it.
Automated programs (bots)
Perhaps the biggest culprits of click fraud are robots—malicious computer programs that automatically scan the Internet and subtly carry out clicks, trying to pass as human.