It appears that you’ve shared guidelines regarding the setup of UTM parameters in Google Ads to ensure precise tracking and analysis through your analytics system. In essence, your core algorithm relies on capturing session data via a script on the client’s website, with a particular emphasis on the referral link. Accurate analysis necessitates that advertising platforms incorporate UTM tags within these links, which carry details about the ad, campaign, and more.
Because Google doesn’t automatically create links to target pages with the required parameters, your protective algorithm may encounter difficulties in identifying ad clicks. To address this issue, you’ve recommended either configuring Google’s link generation in accordance with the provided instructions or activating the option to block all users through advertisements in the ‘Manage Blocks’ section of the personal dashboard.
If you have specific queries or require further assistance, please don’t hesitate to reach out!
When creating links to destination pages, please follow these steps:
1. Verify that the designated page unquestionably exists; when clicked, its link should lead to the intended page, not:
- An empty page
- A placeholder page generated by CMS or server engine
- Redirecting to the website’s homepage
2. When generating links for ‘Target pages’ in Google Ads, you should include a set of parameters after the existing link:
- utm_source=google
- utm_medium=cpc
- utm_campaign=net|{network}|cid|{campaignid}
- utm_content={creative}
- utm_term={keyword}
- placement={placement}
- adposition={adposition}
- matchtype={matchtype}
- device={device}
All values enclosed in curly braces will be automatically substituted with user and click parameters when the transition occurs. All parameters must be separated by ‘&’ and a ‘?’ should come before the parameter set. If certain parameters already exist in the link leading to the target page, there is no need to add an extra ‘?’. For instance (‘link to the target page’ -> ‘link to be defined in Google ads’):
«https://example1.com/» -> «https://example1.com/?utm_source=google&utm_medium=cpc&utm_campaign=net%7C{network}%7Ccid%7C{campaignid}&utm_content={creative}&utm_term={keyword}&placement={placement}&adposition={adposition}&matchtype={matchtype}&device={device}»
or
«https://example2.com/?page_id=14567» -> «https://example2.com/?page_id=14567&utm_source=google&utm_medium=cpc&utm_campaign=net%7C{network}%7Ccid%7C{campaignid}&utm_content={creative}&utm_term={keyword}&placement={placement}&adposition={adposition}&matchtype={matchtype}&device={device}»
In the second example, the original link already contained the ‘page_id’ parameter with the value ‘14567’. As a result, the ‘?’ was already part of the link, so there’s no need to add it again. Simply separate the existing parameter from the new Google parameters using ‘&’.
These parameters are known as ValueTrack, and they automatically replace specific values in the URL when a click occurs, instead of the placeholders in curly braces. You can find a complete list of parameters that can be included here (in the expanding section under ‘Final URL, tracking template, or custom parameter’).
These parameters are included in the URL to enable additional analytics tools (such as our service clickfraud.dev) to analyze traffic. Consequently, through ValueTrack, Google transmits certain details about the visit. With this information, we can trace the visit back to an advertisement and determine which specific advertising campaign received the click.
Tracking template:
{lpurl}?utm_source=google&utm_medium=cpc&utm_content=v2||{creative}||{targetid}||{keyword}||{adgroupid}||{campaignid}||{adposition}||{network}||{placement}||{target}||{adtype}||{merchant_id}||{product_channel}||{product_id}||{product_country}||{product_language}||{product_partition_id}||{store_code}||{feeditemid}||{matchtype}||{device}||{adwords_producttargetid}||{loc_physical_ms}||{loc_interest_ms}||{devicemodel}{_user_params}{_fragment}
Final URL Suffix:
utm_source=google&utm_medium=cpc&utm_campaign={campaignid}_poisk_rf_ofisnayamebel&utm_content={creative}&utm_term={keyword}