Our task is to quickly discover when bots are starting to click on your contextual advertising and disable them from seeing your Google.Ads advertisements immediately. Our protection is based on machine learning algorithms and mouse movement analysis.
Every few minutes, we send data on suspicious visits (potential click fraud) to Google.Ads using API data to limit advertising for them. The information is transmitted 24/7 without user involvement. Who did we already block for our clients? Here is the actual data…
To detect fraud and protect your Google.Ads budget, we analyze data discrepancies and identify behavioral anomalies using a combination of real-time scoring, behavior analytics, device fingerprinting, and other techniques.
Data centers are favored locations for malicious bot networks. Since data centers are secured locations where humans are usually not allowed access, traffic originating from a data center has a high likelihood of being a bot. For example, a session coming from an Amazon AWS data center address block is unlikely to be a valid human user.
Proxies are often used to obfuscate a user’s location or identity, allowing bot makers to obfuscate their traffic by “bouncing it” through residential IP- addresses. This traffic may appear to be from key markets like the US, Germany, or UK, but it is actually coming from countries like India, Pakistan, and Bangladesh. We maintain an internal blacklist of known proxy connection details and IP- addresses.
In order to detect non-human traffic, we measure, for example, the speed between clicks on a website. As bots are computer programs that perform repeatable actions, precise repetition of activity can be determined. Human users will have variances in click timing and patterns and will not act with inhuman precision. Another example is counting the number of clicks during a session. A deviation from normal human behavior can indicate that a user is a bot. When actions are performed by a script, the number of clicks can be extremely low or extremely high. This can indicate suspicious activity.
neural networkTo avoid detection, fake traffic will rotate referrer cookies to appear human. If the same IP- address, or other identifiers, is recorded with multiple cookies, a high level of suspicion is assigned because the normal relationship between user and cookie would be one-to-one.
Fraudsters often deploy tools like Puppeteer or Selenium. These tools were originally created to help programmers test their work, but they make it simple to write bots that visit pages and click on ads.
Tor, short for The Onion Router, is a protocol for anonymizing web traffic. By using Tor, fraudsters can hide their location and usage information. In addition, we maintain a database of known malicious bots and crawlers.
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We track every click on your site, collecting valuable data and information to gain insight into who is interacting with your Google.Ads. Crucially, our AI- algorithms separate real prospects – your potential new customers from fraudulent activity, web crawlers, and bots.
click fraud calculatorHarnessing the power of AI linked to up-to-date international blacklists and inbuilt quality checks, our powerful new protection system detects questionable clicks and hides targeted Google.Ads from the fraudster(s).
algorithmsOnce a fraudulent click is detected the Google.Ads will be hidden from the fraudster. Once you stop this invalid traffic, your enterprise will attract more customers and benefit from boosted sales – and reduced CPA (cost per action).
You will get detailed and easy-to-understand reports that are data-rich and updated in real-time, equipped with powerful search and filtering tools.
Google are transparent in their efforts to fight back against click fraud. But fraudulent clicks seem to be on the rise. So what can you do to safeguard your account from click fraud?
Preventing click fraud is possible, but that doesn’t mean it is very easy. Below are four effective ways to make sure your Google.Ads campaigns are protected from the threat of this impacting your results.
In any digital advertising campaign, watching who you compete with in the search results is an important way to track your success. Keep in mind that in the online world, your competitor set can differ greatly from who you compete with offline. So be mindful of what domains you watch on a regular basis.
The more control and customization you make to your advertising campaigns, the lower the likelihood that malicious attackers or competitors will be able to click on your ads and cause click fraud. Be sure to deploy advertising tactics like geo-targeting, long-tail search terms, and device targeting.
The most successful PPC advertising campaigns are run with regular, daily maintenance. Being attentive to these campaigns can not only improve their performance but can also help you discover potential click fraud faster.
if you Google.Ads campaigns are also running on the Google Display Network (GDN), make sure you have an accurate and extensive exclusion list to limit the visibility of your ads from low-quality or irrelevant websites to your target audience.
“Our team is rich with great software developers, analysts, mathematicians — responsible for machine learning algorithms detecting bots among all traffic. There is no magic to it, we put in great effort to provide such reliable protection for your advertising budget.”
Max Kulgin • CEO clickfraud.dev
Click fraud will waste ~20% of PPC advertisers’ budgets in 2021. Competitors and bots can click on your Gogle.Ads and waste your budget.
