How to claim a Google.Ads refund for invalid clicks?


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What is invalid traffic?

A very simple definition of invalid traffic (IVT) is any type of click-thru on a paid advertisement that has no chance of being converted into a paying customer. This can be caused by a human making an unintentional click, such as on a poorly placed banner or on the same search result more than once. The source can also be a bot, a web crawler, or a click that comes from a malicious (e.g., virus) source. Simply put, these clicks will not result in new customers, but they will cost you money. Furthermore, they can add up quickly.

Is it true that Google blocks invalid traffic?

Yes, Google does filter out invalid traffic and processes some of these IVT claims on an automated basis, as previously stated. Some obvious sources of invalid traffic are refunded immediately, such as double clicks from the same source, while others take longer. However, the larger issue of invalid traffic, also known as click fraud, demonstrates that the vast majority of advertisers are paying a significant additional sum to fake clicks that are missed by Google’s filters.

In fact, according to our data here at, approximately 15-20% of all clicks on paid advertisements are not genuine. And when you take into consideration the fact that 90 percent of all Google.Ads campaigns experience some level of click fraud, you can begin to see the big picture. In your Google.Ads account, you can see how much invalid traffic you have received. However, this will only display the volume that Google has flagged, rather than the insight and detail that you would get from ClickCease’s software.

Is it necessary to file a Google refund claim for fictitious clicks?

If you’re reading this article, it’s likely that something isn’t quite right with your Google.Ads campaign.

But, more importantly, can you prove it? Before you begin the process of requesting a refund, you must first evaluate your advertising campaigns. If you want to make a legitimate claim for a refund, you’ll have to provide specific evidence of bogus traffic. In this case, you will be responsible for identifying suspicious activity and isolating the clicks you believe should be refunded.

Here’s what you should be on the lookout for:

  • Surges in traffic, which may occur at untypical times
  • High bounce rates, which are frequently associated with traffic spikes
  • Multiple clicks from the same IP address are considered spam.
  • Clicks from outside of your geo-targeted areas are considered spam.

Our service provides a detailed breakdown of traffic sources and activity, which you can view if you are using the service. We proactively block the majority of sources of click fraud, so if you are already utilizing our service, you may find that you are already saving money on bogus clicks.

However, we also draw your attention to certain clicks that you can examine in greater detail. For example, if you notice something suspicious, such as repeated IP address clicks, you can block them from clicking in the future and request a refund for the previous clicks.

How to get your money back for ineffective clicks?

Google’s click quality form is where you should go if you’re ready to submit the necessary information for your invalid traffic refund claim. Here’s what you need to know: quality

The refund form is fairly self-explanatory, with the following requests:

  • Dates
  • Keywords that were impacted
  • IP addresses that are suspicious
  • Requests for weblogs or images of research are common.

Once you’ve completed the refund form, you’ll need to send it to the appropriate department…. Wait. Patiently.

There are no guarantees that Google will issue a refund in this situation. However, here at, we offer a free trial of our service in order to prevent any further problems with invalid clicks on your advertisements. As a side note, it’s important to remember that there are a variety of legitimate issues with either your website, landing pages, campaigns, or ads that can be attributed to suspicious traffic and poor ad performance.

What is the maximum number of times I can claim a Google Ads refund?

The number of times you can request a refund for invalid clicks is unlimited, and there are no restrictions on when or how many times you can do so. It can, however, be a time-consuming process while you wait for a decision.

Furthermore, as previously stated, there are no guarantees that you will receive a refund from Google. Make sure to keep an eye out for suspicious traffic from your PPC ads. In addition, if the problem appears to be persistent, you may want to consider tweaking your advertisements. It is possible to avoid certain types of click fraud activity by altering your keyword targeting or campaign timing from time to time.

However, there is a more straightforward method of protecting against IVT… Protection against erroneous clicks is provided automatically.

Detecting and blocking click fraud in real time is the most effective method of avoiding the need to process refund claim forms for your Google.Ads campaigns. And after all, who really has the time to sit down and figure out which clicks you shouldn’t have been charged for in the first place.

When it comes to Google.Ads and other major ad platforms, our service has the industry’s most advanced click fraud prevention software on hand. We can also process your Google.Ads refund request for clicks that were not blocked by the Google Ads blocking system.

What it is and how it works? is a real-time tool that blocks unwanted clicks on your Google Ads. As a result of our machine learning algorithms, our blocklists are constantly being updated to include sources of fraud such as botnets, malware, and other fraudulent behavior.