Total number of automated visits (bots) to the website Automated visits (bots) through advertisement Clicks on ads from suspicious IP addresses
Campaign - advertising traffic (any paid source, PPC) Direct - direct visits to websites Website -redirects from other websites Social - visits from social networks
Do the math.
Check out our in-depth statistics around click fraud and ad fraud.
1/3
For every $3 spent on digital ads, fraud takes $1 (Adage.com, 2015).
We made a rough estimate of possible customer losses based on actual data and the average cost of 1 click ~ $0,5 (which is not much) to assess the scale. Please note that only 100% are bots (automated software that clicks on ads) in the table.
Click fraud is fake news and it will not affect you
Pay-per-click users will often fall for this myth. However, the reality is, there are thousands of malicious bots and unethical competitors looking to waste your budget at any time.
Google stops all fraudulent clicks
You might think that with a growing increase in click fraud cases that Google would be tackling the problem. The reality is that Google has a click filter, but they don’t block the fraud. If you’re one of the lucky ones you might get a refund, but not everyone does.
It’s not a big problem
The ugly truth is that nobody is safe. Every advertiser can be affected – from small businesses to large multi-billion dollar companies. If you are running pay per click then you’re at risk of experiencing fraudulent clicks.
I’m fine – my Google.Ads campaign is too small
Smaller advertisers are certainly not immune. It just takes one competitor to see your ad and this could make it a target of unscrupulous competitors. With costs quickly mounting, you’ll be out of pocket quickly and this will begin to affect your whole PPC campaign.
How does our protection service work?
Monitoring
We monitor 24/7 all traffic coming after a click on your Google.Ads, only after a click. More than 20 parameters are stored from the visitor to your website
Real time analysis
The data is analyzed on our cloud. Every click, VPN traffic, device and behavior on the website is recorded.
Full reporting on your fraud clicks on every device and type of Google.Ads campaigns.
Protect your Google.Ads campaigns
Our service filters all the junk out of your ad campaigns, blocks fraudulent clicks and leaves you with top-quality clicks only. In real time, we protect your ads from stuff you don’t want to waste your ad budget on.
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