Category Archives: clickfraud

It is said that click fraud is the bubonic plague of today’s advertising business, and that it cost marketers more than $11 billion in 2014. Here’s how to fight back against it. It is said that click fraud is the bubonic plague of today’s advertising business, and that it cost marketers more than $11 billion […]

It is possible to commit click fraud by impersonating a legitimate visitor to a website and clicking on an ad, a button, or some other sort of hyperlink. In order to deceive a platform or service into believing that legitimate users are interacting with a webpage, advertisement, or application, click fraud must be performed on […]

In the online advertising industry, click fraud (also known as pay-per-click fraud) refers to a sort of fraud that fraudulently inflates traffic figures for online advertisements. As is customary in online advertising, marketers pay a price for each click on their ad, with the expectation that they have attracted a potential consumer in exchange for […]

What is invalid traffic? A very simple definition of invalid traffic (IVT) is any type of click-thru on a paid advertisement that has no chance of being converted into a paying customer. This can be caused by a human making an unintentional click, such as on a poorly placed banner or on the same search […]

On the planet of cybercrime, botnets can be extremely harmful to your ad campaigns. They can squander your advertisement budget plan, skew your advertising and marketing metrics, and also annoy your staff. They’re likewise responsible for very harmful DDoS (Dispersed Denial-of-Service) attacks, which can seriously interfere with the flow of web traffic to a web […]

One of the most usual argument we listen to concerning void traffic protection is that Google currently deals with it. We additionally listen to “I don’t have an invalid click problem” a lot too– yet there’s a fast and also very easy means to see if this holds true. Today, we’re concentrating on what Google […]