Category Archives: clickfraud

All online publications, regardless of their size and niche, will be visited by some sort of invalid traffic over time. While not all bots are malicious, illegitimate traffic sources can damage a website’s reputation and lead to suspension from Google, Amazon, and other partners. Invalid traffic is a danger to any publisher attempting to make […]

Pay-per-click advertising is a valid and cost-effective method of driving targeted traffic to a website. Despite the fact that it can be lucrative for merchants, it can also be enticing for scammers. For example, the “Judy” spyware found earlier this year generated millions of dollars for its developers by imitating clicks on Google advertisements. As […]

Malware, often known as malicious code, is software that is designed to accomplish a certain goal during a cyberattack or infiltration. Most of the time, the most prevalent form of it is intended to spy on or report sensitive information back to its source. Perhaps it is gathering passwords and account information and relaying that […]

It is estimated that every fifth click on a PPC (pay-per-click) advertisement is false. As a result, click fraud has become one of the most prevalent ad fraud strategies. Just as you have a plethora of PPC (pay-per-click) networks to pick from, fraudsters have an abundance of PPC (pay-per-click) networks to choose from as well. […]

In spite of the fact that a well-targeted PPC campaign can significantly increase traffic, it is not immune to click fraud, which can squander up to one-fifth of your advertising expenditure. What would you think if you discovered that up to 20% of your pay-per-click (PPC) money was being wasted on a monthly basis as […]

Ad fraud is almost impossible to operate in the advertising or marketing industry without being affected by it in some capacity or another. Despite this, the vast majority of advertisers will believe that ad fraud has no impact on them. Several harmful myths about ad fraud exist, and they are costing advertisers billions of dollars […]

By 2022, it is anticipated that digital ad fraud will have cost brands approximately $44 billion in illegal operations, accounting for up to 45 percent of overall spending. Because the rise of digital advertising has coincided with a dramatic surge in ad fraud, the industry needs immediate attention and education on brand safety and fraud […]

A lot of ad fraud is conducted via bot programs that fill out forms and produce bogus leads, but those are not the only methods that fraudsters use to steal money from advertisers. Click farms (also known as click farms) are a type of human fraud farm that allows fraudsters to commit click fraud and […]

Introduction Click fraud is a well-known strategy for scammers to generate money by exploiting the generosity of internet affiliate programs. For example, a website may have an advertisement that is clicked on by a bot or (less frequently) a real person in order to generate an artificially high level of monetized user interaction. What many […]

For those working in the digital advertising sector, ad fraud is a never-ending source of frustration. It makes no difference to advertisers running PPC campaigns whether they are paying $100 or $100,000: ad fraud has a disastrous impact on their marketing budgets, return on investment (ROI), and campaign statistics, regardless of the amount of money […]