Category Archives: clickfraud

What is Invalid Traffic?

What is Invalid Traffic?

All online publications, regardless of their size and niche, will be visited by some sort of invalid traffic over time. While not all bots are malicious, illegitimate traffic sources can damage a website’s reputation and lead to suspension from Google, Amazon, and other partners. Invalid traffic is a danger to any publisher attempting to make […]

Click Fraud: Understanding the Danger

Click Fraud: Understanding the Danger

Pay-per-click advertising is a valid and cost-effective method of driving targeted traffic to a website. Despite the fact that it can be lucrative for merchants, it can also be enticing for scammers. For example, the “Judy” spyware found earlier this year generated millions of dollars for its developers by imitating clicks on Google advertisements. As […]

Making a stand against targeting bots: What is Click Fraud and How Can You Avoid It?

Making a stand against targeting bots: What is Click Fraud and How Can You Avoid It?

Malware, often known as malicious code, is software that is designed to accomplish a certain goal during a cyberattack or infiltration. Most of the time, the most prevalent form of it is intended to spy on or report sensitive information back to its source. Perhaps it is gathering passwords and account information and relaying that […]

How to Detect Click Fraud and Keep Your Advertising Budget from Being Wasted

How to Detect Click Fraud and Keep Your Advertising Budget from Being Wasted

In spite of the fact that a well-targeted PPC campaign can significantly increase traffic, it is not immune to click fraud, which can squander up to one-fifth of your advertising expenditure. What would you think if you discovered that up to 20% of your pay-per-click (PPC) money was being wasted on a monthly basis as […]

In 2022, four common assumptions about advertising fraud will cost you money

In 2022, four common assumptions about advertising fraud will cost you money.

Ad fraud is almost impossible to operate in the advertising or marketing industry without being affected by it in some capacity or another. Despite this, the vast majority of advertisers will believe that ad fraud has no impact on them. Several harmful myths about ad fraud exist, and they are costing advertisers billions of dollars […]

Click fraud statistics 2022

Click fraud statistics 2022

By 2022, it is anticipated that digital ad fraud will have cost brands approximately $44 billion in illegal operations, accounting for up to 45 percent of overall spending. Because the rise of digital advertising has coincided with a dramatic surge in ad fraud, the industry needs immediate attention and education on brand safety and fraud […]

Five most common types of ad fraud that have an impact on PPC campaigns

five most common types of ad fraud that have an impact on PPC campaigns.

For those working in the digital advertising sector, ad fraud is a never-ending source of frustration. It makes no difference to advertisers running PPC campaigns whether they are paying $100 or $100,000: ad fraud has a disastrous impact on their marketing budgets, return on investment (ROI), and campaign statistics, regardless of the amount of money […]