The category "clickfraud"

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Clickfraud

Click Fraud in Advertising: A Comprehensive Study of Mechanisms, Actors, Defense Methods, and Legal Aspects

Abstract Click fraud is a deceptive practice in search advertising where payment...

What is Invalid Traffic?

All online publications, regardless of their size and niche, will be visited...

Click Fraud: Understanding the Danger

Pay-per-click advertising is a valid and cost-effective method of driving targeted traffic...

Making a stand against targeting bots: What is Click Fraud and How Can You Avoid It?

Malware, often known as malicious code, is software that is designed to...

How to Prevent Invalid Clicks and Keep Your Budget Protected

It is estimated that every fifth click on a PPC (pay-per-click) advertisement...

How to Detect Click Fraud and Keep Your Advertising Budget from Being Wasted

In spite of the fact that a well-targeted PPC campaign can significantly...

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