Artificial intelligence

How to use machine learning in ad systems? To search for traffic anomalies and bots. Our clients begin to save money within 24h after the initial setup – eliminating budget waste and increasing your return on ad spend.

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I WANT TO KNOW MORE

How does a neural network work?

All our research on bot identification with machine learning algorithms has been published to the public and is available at the link below. Of course, we are constantly improving algorithms, and if you are ready to dive into the world of mathematics, click on the button below.

9 00 000 0+

A global database of bots known to us

90 000+

Visits analyzed daily

5 000+ USD.

Daily savings for our customers

7

Experts in the team

NEURAL NETWORK

MACHINE LEARNING

Imagine that a bot came to your website. The bot has a large set of unique parameters, such as IP address, session duration, number of page views, traffic source, browser screen resolution, etc. We collect all these parameters and use them to train a neural network. The more data there is, the more accurately the neural network will identify human mimicking bots.

MORE DETAILS

What is the foundation for the neural network?

k-nearest neighbors algorithm (k-NN) is a metric algorithm for automatically classifying objects or regressing objects closest to it whose values are already known. Sounds too complicated? Let’s break it down in simple English.

We collect an extensive characteristics database for each bot visit to any of our clients’ websites. The more data we collect, the better.

классификация ботов на сайте для кликфрода

Prepare data. Group similar visits and determine groups that bots are more likely to fall into.

как заблокировать бота на сайте при скликивании

Block according to the received data of users that are very similar to bots.

MOUSE MOVEMENT ANALYSIS

It doesn’t sound too convincing?

Identifying bots in the traffic flow on your website is challenging since bots are constantly improving their algorithms, trying not to differ from people, which is why our defense consists of several stages. For instance, we analyze mouse movements.

Как бот двигает мышкой отличия от человека

MOUSE WIGGLES ITS TAIL…

Mouse movement analysis

It is challenging for bots to repeat human movements with a mouse on a particular website because each site has its navigation elements. In contrast, bots work according to a predetermined algorithm. If we know that there is a bot on the website with a 99% probability, we will record its mouse movements and train the neural network to find bots by similar moves. The more extensive our bot database, the more accurate the algorithms work!

HOW DOES IT WORK?

A LITTLE MORE ABOUT US

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